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“If I am not present at this exhibition it means that I am not present on this market”, – many famous producers think this way.
And many reasons stand for it.
50% of visitors go to an exhibition to find new products and achievements.
57% of those who are responsible for purchasing buy goods and services at exhibitions.
60% of visitors when making a decision on the purchase its visual picture in their mind.
81% of visitors use an exhibition to gather the current information on the latest achievements and development tendencies in the field.
90% of visitors use the information from the exhibition while making a decision on what product or service to buy.
Nowadays participating in an exhibition means a large scale, targeted and very efficient advertising campaign.
Your participation in the exhibition means making an advertising campaign for your company
Advertising campaign
Nowadays it is the engine of trade. And its direct use very often evokes the hostile reaction of the customers.
However, these same people who will come to an exhibition, will not only buy some of the goods and services but also will make a positive opinion on the companies-participants thanks to the fact that a good exhibition always means a good performance.
Here business interests are “dressed” with expensive shows and “are served” under professional expert contests.
The effect of the skilled and well prepared work of a standholder is emphasized by the visual feedback of the exhibition samples that produce a lasting impression of up to 14 weeks.
Image
If you wish for your Company to attain new positions at an exhibition you will not manage without the proper image. If you claim for leadership and your Company is a serious one – an exhibition will provide for it all the conditions to enter the market with this status.
The holding company MVK that represents the whole range of exhibition services is happy to offer to the participants the design of exclusive exposition booths that largely contribute to the image of the exhibitor’ choice.
All the efforts of the organizer – from listing the participant in the catalogue up to carrying out creative PR campaigns – are focused on creative a favorable image of your Company.
Here your employees communicate directly with your customers, they take part in the business part of the exhibition, they carry out creative campaigns, represent their projects at the contests.
Here the information about your Company spreads like the sun rays in all directions.
Marketing research
An exhibition is a fruitful field for the market study.
Only here your company has “an open and current access” to it together with your competitors and business partners. It provides a good opportunity for your Company to adjust your trade policy, once again to evaluate the quality of your products or services and to position your products. It gives you a good chance to compare the companies’ offers. You will pay attention to the slight, but important nuances in order to use them for your benefit in the future.
An exhibition is the best place to test your company’s ideas and achievements. Here you get the instant “feedback”, you see the immediate reaction and opinions of your potential and current customers.
Commercial efficiency
The offer meats the demand at the exhibition.
Here and only here the participants sign long-term contracts, apart from making a few purchases.
A successful exhibition is the place where the participants make contracts not only with the customers, but primarily with retail and wholesale buyers who place important orders.
An exhibition is an ideal place for establishing trustworthy and private relations so highly valued in the modern business.
The exhibition introduces its participants to the representatives of state organizations, social and commercial associations, profile unions. And this cooperation exerts a positive influence on the industry largely contributing both to the development of enterprises and to the growth of economy upon the whole.
Chances
Participating in the exhibition gives your Company a good chance. And the MVK holding keeps working for your Company to use it to the maximum.
Having a widely spread network of regional and foreign representatives we are happy to invite to our exhibition the “highly wanted” auditorium. The program is always aimed at awaking the interest of the professionals of the relevant key segment expected by the standholders.
Carrying out the projects always has to do with the Mass Media coverage. The press makes articles on the achievements of the participants.
The exhibition holding MVK provides the participants of the exhibitions with the best variety of possibilities as far as their advancement possibilities go. And thanks to the fact that the exhibition is an active form of marketing, the efficiency of your event is still higher if the marketing program of the participant is well elaborated and if his real goals are defined.
The MVK holding is the organizer of your exhibition!
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